The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Saint J Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in the community events we sponsor! Saint J Subaru LOVES supporting our local community. Most recently we sponsored Relay for Life, NEMBAfest, 3 local Little Leagues, NEK Youth Services and a racing team to just name a few! We are SO grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Kingdom Animal Shelter
Green Up Day Vermont
Backpacks for HOPE
St Johnsbury Food Shelf
American Cancer Society Relay for Life
Love Promise Stories from Saint J Subaru
Subaru and Saint J Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Rags to Riches! Removed from a backyard breeding situation their journey to love and kindness! - Sharon E
In March, Riverside Rescue was contacted by the Sheriff's department to assist with a group of dogs living in a filthy house. A total of 21 dogs were removed, some in better condition than others. Fortunately, the owners decided to surrender the dogs, all of whom needed extensive medical care. Over the next few months, all of the dogs were adopted except for Davidson, who was the most traumatized. After 232 days at the shelter, with incredible love and care from our staff, trainer, and volunteers, Davidson finally found his forever home. Life at the shelter had been a huge improvement for him, with a clean bed, regular meals, human interaction, and plenty of toys. He enjoyed daily walks and learned that humans often brought love and cookies. Davidson was adopted by a wonderful couple who understand his Mastiff size and personality. Though he remains cautious around men due to his past experiences, he has quickly adjusted to his new home and is now living his best life. When this story first hit the news, Saint J Subaru manager Mike Huntington quietly made a large donation on behalf of the employees, asking for no public recognition. This is what being part of a community truly means.
Saint J Subaru’s Love Promise Shines on the Ballfield - Brittany P
In the heart of the Northeast Kingdom of Vermont, few things bring the community together quite like Little League. This past season, that sense of unity was made even stronger thanks to Saint J Subaru, whose generosity helped provide uniform jerseys for every player in the St. Johnsbury Baseball and Softball program — supporting more than 240 children between the ages of 4 and 12. Through Subaru’s Love Promise, Saint J Subaru continues to show just how deeply they care about the community they call home. Their commitment goes far beyond cars — it’s about supporting families, teamwork, and opportunity. By helping to outfit every child on the field, they’ve lifted a financial burden for many local families and ensured that every player can step up to the plate with pride, wearing the same high-quality jersey as their teammates. As the laughter and cheers echo across the ballfields each spring and summer, the impact of their generosity is clear. Thanks to Saint J Subaru, our young athletes get to play the game they love, learn teamwork and sportsmanship, and feel what it means to belong to a community that truly cares. Saint J Subaru’s dedication proves that their Love Promise isn’t just a slogan — it’s a way of life. From all of us at St. Johnsbury Baseball & Softball — thank you, Saint J Subaru, for believing in our kids and in the future of our community. All my love and gratitude, Brittany Petty St.Johnsbury Baseball & Softball President
SUBARU LOVES TO CARE WITH THE LEUKEMIA & LYMPHOMA SOCIETY - Terry B
Since 2016, Subaru and The Leukemia & Lymphoma Society® (LLS) have partnered through the Subaru Loves to Care program to deliver comfort to patients battling blood cancer. This year Saint J Subaru continued that tradition by delivering 80 blankets and messages of hope to Northeastern Vermont Regional Hospital. These meaningful gifts help provide warmth and encouragement to patients during treatment, and serve as a reminder that they are supported by a caring community. LLS is proud to partner with Saint J Subaru and grateful for their continued commitment to making a difference in the lives of blood cancer patients.
Saint J Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Saint Johnsbury, this is a harsh reality. Helping others strengthens communities, which is why Saint J Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Saint J Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Saint J Subaru donated 120 shoes/socks to Kingdom Community Services. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
St J Subaru continues its commitment to Green Up Day - Pam P
The town of St Johnsbury has partnered with St J Subaru for a number of years to green up the roadways on Green Up Day. Mike Huntington was the point person at Subaru in 2024 and he couldn’t have been readier to make sure that things went well. From finding the Green Up bags, making them available to townspeople, providing a much-appreciated barbecue for volunteers at lunchtime and sending trucks out to collect bags and some bigger trash items, he was a great co-leader of the Green Up effort. This year, more local businesses and manyfacturing plants got involved. It’s an impressive effort!
Kittens, Kittens, Kittens - Sharon E
Riverside Rescue took in multiple Momma Cats with kittens and two pregnant Moms that were about to have kittens during September/October this year. Most were from homeless people or people facing eviction and reaching out to Animal Control in St Johnsbury/Lyndonville. All of the kittens that were 8 weeks or older were adopted during the month of October helping us reach our goal of 31 adoptions. Riverside Rescue received $100 per adoption during Subaru Loves Pets month. Riverside Rescue also partners with Saint J Subaru for our Rabies and Microchip Clinic allowing us to hold the event in their Shop area. Mike Huntington, General Manager took time to meet with me and have the staff move cars around and even emptied their inventory room. This allowed us the necessary space to bring the 87 dogs and cats through their parking lot, move the dogs/cats through the shop, have a safe space to work with cats without fear of one escaping and back out to their vehicles. Rose Wood, Sales Consultant, brought us food, toys and cat litter to help the Shelter and Cole Kilby stopped by to show us pictures of a kitten he adopted after the 2023 Event. Our continued partnership with Saint J Subaru allows us to help so many pets from our area giving them the necessary vaccines needed and a registered microchip to help the pet get back to its owner if they get separated.
Subaru Blanket Provides Comfort During Difficult Time - Emily H
In July 2024, Northeastern Vermont Regional Hospital (NVRH) received a donation of 80 blankets from Saint J Subaru, which partnered with The Leukemia and Lymphoma Society (LLS) as part of the Subaru Loves to Care program. Since then, blankets have been distributed to patients facing difficult health challenges in the NVRH ICU, Medical Surgical Floor (in-patient unit), Emergency Room, and the ER’s Patrick and Marcelle Leahy Suite for Mental Health support unit. One particularly moving story highlights the profound impact of this donation. A young woman arrived at the ER in the midst of a health crisis, alone and overwhelmed. The staff quickly settled her into one of the private treatment rooms and offered her one of the Subaru blankets. She immediately wrapped herself in the soft, comforting fabric and curled up on her bed. She ended up staying the evening in the ER, the blanket became more than a source of physical warmth (ERs can be quite cool); it provided a sense of emotional security. She described feeling “at home,” rather than in a sterile healthcare setting. At the end of her stay, she took the blanket with her, saying it would serve as a reminder that people DO care and want to help people like her during hard times. This simple yet powerful gesture—offering a warm blanket—made a profound difference in her life, providing solace during a difficult time for her.
Student Support at St. Johnsbury Academy - Alan R
St. J Subaru continues to support SJA with gifts of time, funds, and personal growth. Their dedicated staff participates in many community events throughout the year helping to make our community stronger and closer. Through their donations to the school, they provide a scholarship to a deserving senior by sponsoring the Joey Fortin SMILE Award. This award recognizes a senior who is hard-working, pleasant, pursues excellence, and leads by example. The dealership's staff also provides beneficial education to our students through an intern program. Each year a student will work at the dealership during the school year to enhance their education and further their passion for working with vehicles. A few of SJA's students have also been rewarded with employment upon graduation. Thank you to everyone at St. J Subaru for your support of St. Johnsbury Academy.
NEK Flooding 2024: A story of H.O.P.E. - Jaime B
July 10th 2024 is a day that many in Vermont won't soon forget, as they woke up to their towns and homes being ravaged by several feet of flood water due to the remnants of Hurrican Beryl. For those who weren't affected that day, just 3 short weeks later another storm wreaked havoc on areas that had never previously experienced flooding, completely decimating homes and wiping roads and bridges out of existence. In those first few days, H.O.P.E. was able to mobilize basic necessities, such as toilet paper, toothbrushes, underwear, socks, bottled water and snacks for those who lost everything, as well as distributing volunteer-made meals to those struggling to asses and come to grips with such immense tragedy and devastation. As scary and unprecedented as those days were for our friends and neighbors, it was also a time where we all came together and lent a helping hand to assist our tight knit region of the Northeast Kingdom. From organizing and coordinating supply drops, to being a hub for available human services, we all did our part to make sure people's needs were met. Our ability to be as prepared as we were came in no small part to the continuing support of businesses like Saint J Subaru and their commitment to this community through their Share the Love initiative.
Saint J Subaru Partners With The Leukemia & Lymphoma Society - Daniela V
Every three minutes, a person in the U.S is diagnosed with leukemia, lymphoma, or myeloma - blood cancers that often requires patients to endure difficult treatments that leave them feeling weak, cold, and isolated. Since 2016, Subaru has partnered with The Leukemia & Lymphoma Society® (LLS) to provide warmth, love, and relief by delivering over 230,000 blankets along with patient care kits and encouraging messages of hope. Saint J Subaru delivered 80 blankets to Northeastern Vermont Regional Hospital. We are proud to continue this partnership and look forward to many years to come. Thank you all for your continued support to our patients!
