What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Saint J Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Saint J Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in the community events we sponsor! Saint J Subaru LOVES supporting our local community. Most recently we sponsored Relay for Life, NEMBAfest, 3 local Little Leagues, NEK Youth Services and a racing team to just name a few! We are SO grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Kingdom Animal Shelter
Green Up Day Vermont
Backpacks for HOPE
St Johnsbury Food Shelf
American Cancer Society Relay for Life
Love Promise Stories from Saint J Subaru
Subaru and Saint J Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
The Mobile Mug Expansion - Seneca S
At North Country Union High School, The Mobile Mug started with a simple idea: give students meaningful opportunities to discover what they are capable of. Today, it has become so much more. The Mobile Mug is a student-run, donation-based program that brings together students with special needs and their general education peers through Work-Based Learning, mentorship, community service, and real-world experiences. Students learn by doing — baking, preparing orders, serving at community events, working with customers, managing supplies, helping with marketing and social media, setting up events, and building connections with local businesses and community members. For some students, these experiences may seem like small steps. For us, they are huge. A student greeting a customer independently for the first time. A student discovering that they love baking. Someone gaining enough confidence to work an event alongside their peers. A student realizing that they have skills that could lead to a future job. Those are the moments that make The Mobile Mug special. Our goal has always been bigger than coffee and baked goods. We want students of all abilities to have a place where they belong, where their strengths are recognized, and where they can explore possible career pathways in a supportive environment. Through Work-Based Learning, students can take the skills they develop with us and begin connecting them to employment, independence, and life after high school. The community has become an important part of that learning. When our students attend local events, visit businesses, serve community members, and participate in our outreach activities, they aren't just representing a school program. They are becoming active and valued members of their community. As The Mobile Mug continues to grow, one of our biggest challenges is transportation. Our previous vehicle broke down, leaving us without a dedicated vehicle for the program. Reliable transportation would allow us to safely transport students and the equipment and supplies needed for Work-Based Learning experiences, community events, business visits, and outreach opportunities. Having dependable transportation wouldn't simply help us get from one place to another. It would open more doors for our students. More events mean more opportunities to practice real-world skills. More business visits mean more exposure to possible careers. More community connections mean more chances for our students to be seen for their abilities, talents, personalities, and potential. That is why Subaru's Love Promise means so much to us. The idea of showing love and respect to everyone, supporting communities, and helping people reach their full potential closely reflects what we try to create through The Mobile Mug every day. We often say that we don't just serve coffee — we serve connection, confidence, kindness, and opportunity. For our students, every experience matters. Every connection matters. And sometimes, something as simple as having a way to get there can make an incredible difference in where a student is able to go next.
Thank you Subaru for choosing to Share the Love with Riverside Rescue! - Sharon E
Riverside Rescue was so excited to be chosen as a recipient of a portion of Saint J Subaru's Subaru Share the Love Promise. We are grateful for this trust in our mission, and their support will allow us to continue to help pets from our communities find forever homes. Part of these funds will support our new Pet Wellness Center that will start construction soon and will help owners keep their pets by providing affordable care. The funds also helped us care for seven 12-week-old puppies who were surrendered by an owner who needed our help. We took in the puppies, spayed/neutered and completed all their medical care before placing them in approved loving homes. We also spayed the mom before returning her to the family. Our partnership with Saint J Subaru goes back years through the Subaru Loves Pets event held each October at the dealership, and we are thankful for their continued commitment to animals in our community.
The West Wing Project: Our Promise to Future Generations. - Kate O
Caring for a rural community requires more than dedicated healthcare professionals, it requires a community willing to stand behind its hospital. Across the country, rural hospitals are facing unprecedented financial pressures from rising costs, workforce shortages, lower reimbursement rates, and increasing demand for care. In the Northeast Kingdom, Northeastern Vermont Regional Hospital is committed to ensuring that every family continues to have access to exceptional healthcare close to home. The West Wing Campaign represents one of the most important investments in our region's future, transforming emergency, laboratory, and pharmacy services to meet the growing needs of our community for decades to come. One of the campaign's most meaningful accomplishments was the creation of a dedicated treatment room for survivors of sexual assault and patients requiring urgent gynecological care. Before the expansion, patients experiencing some of life's most traumatic moments often had to receive care in cramped spaces. Today, because of generous community partners like our local Subaru retailer and the Subaru Share the Love® Event, these patients are welcomed into a safe, private environment designed to provide dignity, comfort, and compassionate, trauma-informed care when they need it most. The impact of this partnership extends far beyond a single room. It reflects what is possible when a community comes together to invest in local healthcare. Every Subaru Share the Love donation helps strengthen the foundation of rural healthcare, ensuring that neighbors, friends, and family members can receive high-quality care without traveling far from home. At a time when many rural hospitals are struggling simply to keep their doors open, this generosity is helping NVRH continue to grow, innovate, and serve the Northeast Kingdom with excellence. Together, we are proving that community support truly saves lives. The West Wing Campaign is more than a building project, it is a promise to future generations that exceptional healthcare will remain accessible right here in the Northeast Kingdom. We are deeply grateful to our local Subaru retailer, Subaru of America, and every customer who chose to Share the Love. Your generosity is creating hope, strengthening our community, and ensuring that compassionate care will always be close to home.
Rags to Riches! Removed from a backyard breeding situation their journey to love and kindness! - Sharon E
In March, Riverside Rescue was contacted by the Sheriff's department to assist with a group of dogs living in a filthy house. A total of 21 dogs were removed, some in better condition than others. Fortunately, the owners decided to surrender the dogs, all of whom needed extensive medical care. Over the next few months, all of the dogs were adopted except for Davidson, who was the most traumatized. After 232 days at the shelter, with incredible love and care from our staff, trainer, and volunteers, Davidson finally found his forever home. Life at the shelter had been a huge improvement for him, with a clean bed, regular meals, human interaction, and plenty of toys. He enjoyed daily walks and learned that humans often brought love and cookies. Davidson was adopted by a wonderful couple who understand his Mastiff size and personality. Though he remains cautious around men due to his past experiences, he has quickly adjusted to his new home and is now living his best life. When this story first hit the news, Saint J Subaru manager Mike Huntington quietly made a large donation on behalf of the employees, asking for no public recognition. This is what being part of a community truly means.
Saint J Subaru’s Love Promise Shines on the Ballfield - Brittany P
In the heart of the Northeast Kingdom of Vermont, few things bring the community together quite like Little League. This past season, that sense of unity was made even stronger thanks to Saint J Subaru, whose generosity helped provide uniform jerseys for every player in the St. Johnsbury Baseball and Softball program — supporting more than 240 children between the ages of 4 and 12. Through Subaru’s Love Promise, Saint J Subaru continues to show just how deeply they care about the community they call home. Their commitment goes far beyond cars — it’s about supporting families, teamwork, and opportunity. By helping to outfit every child on the field, they’ve lifted a financial burden for many local families and ensured that every player can step up to the plate with pride, wearing the same high-quality jersey as their teammates. As the laughter and cheers echo across the ballfields each spring and summer, the impact of their generosity is clear. Thanks to Saint J Subaru, our young athletes get to play the game they love, learn teamwork and sportsmanship, and feel what it means to belong to a community that truly cares. Saint J Subaru’s dedication proves that their Love Promise isn’t just a slogan — it’s a way of life. From all of us at St. Johnsbury Baseball & Softball — thank you, Saint J Subaru, for believing in our kids and in the future of our community. All my love and gratitude, Brittany Petty St.Johnsbury Baseball & Softball President
SUBARU LOVES TO CARE WITH THE LEUKEMIA & LYMPHOMA SOCIETY - Terry B
Since 2016, Subaru and The Leukemia & Lymphoma Society® (LLS) have partnered through the Subaru Loves to Care program to deliver comfort to patients battling blood cancer. This year Saint J Subaru continued that tradition by delivering 80 blankets and messages of hope to Northeastern Vermont Regional Hospital. These meaningful gifts help provide warmth and encouragement to patients during treatment, and serve as a reminder that they are supported by a caring community. LLS is proud to partner with Saint J Subaru and grateful for their continued commitment to making a difference in the lives of blood cancer patients.
Saint J Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Saint Johnsbury, this is a harsh reality. Helping others strengthens communities, which is why Saint J Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Saint J Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Saint J Subaru donated 120 shoes/socks to Kingdom Community Services. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
St J Subaru continues its commitment to Green Up Day - Pam P
The town of St Johnsbury has partnered with St J Subaru for a number of years to green up the roadways on Green Up Day. Mike Huntington was the point person at Subaru in 2024 and he couldn’t have been readier to make sure that things went well. From finding the Green Up bags, making them available to townspeople, providing a much-appreciated barbecue for volunteers at lunchtime and sending trucks out to collect bags and some bigger trash items, he was a great co-leader of the Green Up effort. This year, more local businesses and manyfacturing plants got involved. It’s an impressive effort!
Kittens, Kittens, Kittens - Sharon E
Riverside Rescue took in multiple Momma Cats with kittens and two pregnant Moms that were about to have kittens during September/October this year. Most were from homeless people or people facing eviction and reaching out to Animal Control in St Johnsbury/Lyndonville. All of the kittens that were 8 weeks or older were adopted during the month of October helping us reach our goal of 31 adoptions. Riverside Rescue received $100 per adoption during Subaru Loves Pets month. Riverside Rescue also partners with Saint J Subaru for our Rabies and Microchip Clinic allowing us to hold the event in their Shop area. Mike Huntington, General Manager took time to meet with me and have the staff move cars around and even emptied their inventory room. This allowed us the necessary space to bring the 87 dogs and cats through their parking lot, move the dogs/cats through the shop, have a safe space to work with cats without fear of one escaping and back out to their vehicles. Rose Wood, Sales Consultant, brought us food, toys and cat litter to help the Shelter and Cole Kilby stopped by to show us pictures of a kitten he adopted after the 2023 Event. Our continued partnership with Saint J Subaru allows us to help so many pets from our area giving them the necessary vaccines needed and a registered microchip to help the pet get back to its owner if they get separated.
Subaru Blanket Provides Comfort During Difficult Time - Emily H
In July 2024, Northeastern Vermont Regional Hospital (NVRH) received a donation of 80 blankets from Saint J Subaru, which partnered with The Leukemia and Lymphoma Society (LLS) as part of the Subaru Loves to Care program. Since then, blankets have been distributed to patients facing difficult health challenges in the NVRH ICU, Medical Surgical Floor (in-patient unit), Emergency Room, and the ER’s Patrick and Marcelle Leahy Suite for Mental Health support unit. One particularly moving story highlights the profound impact of this donation. A young woman arrived at the ER in the midst of a health crisis, alone and overwhelmed. The staff quickly settled her into one of the private treatment rooms and offered her one of the Subaru blankets. She immediately wrapped herself in the soft, comforting fabric and curled up on her bed. She ended up staying the evening in the ER, the blanket became more than a source of physical warmth (ERs can be quite cool); it provided a sense of emotional security. She described feeling “at home,” rather than in a sterile healthcare setting. At the end of her stay, she took the blanket with her, saying it would serve as a reminder that people DO care and want to help people like her during hard times. This simple yet powerful gesture—offering a warm blanket—made a profound difference in her life, providing solace during a difficult time for her.
