Show your love,
Display your passions

Subaru owners are known for living life to its fullest and love
to share their interests with others. Now you have a unique way
to let other Subaru owners know what you enjoy most with your
own Badge of Ownership.

The Badge of Ownership is our gift to you for being part of the
Subaru family. Each unique Badge of Ownership reflects the
number of Subaru vehicles you have owned. Whether this is
your first Subaru or one that's joining a long line of Subaru
vehicles in your family, we want to recognize your loyalty.

You can personalize your Badge of Ownership with one or
more lifestyle icons that reflect your personal interests or
hobbies. Each Badge of Ownership has an adhesive backing
so it can be easily affixed to any metal surface.